How It Works
Metrics that affect PPC are all linked. Our CPA Calculator is designed to help you understand how you can change the metrics that make up your CPA in order to hit your targets.
- First, if you have a Target CPA you'd like to hit, enter it in the Blue box
- Next, enter Impressions & Cost Per Click
- Add your Click Through Rate and Conversion Rate percentages
- This will show your average CPA
- Adjust the metrics to see how you can reach your Target CPA