How It Works

Metrics that affect PPC are all linked. Our CPA Calculator is designed to help you understand how you can change the metrics that make up your CPA in order to hit your targets.

  1. First, if you have a Target CPA you'd like to hit, enter it in the Blue box
  2. Next, enter Impressions & Cost Per Click
  3. Add your Click Through Rate and Conversion Rate percentages
  4. This will show your average CPA
  5. Adjust the metrics to see how you can reach your Target CPA

£
Target Cost per Acquisition (CPA)
Impressions
?
Average Cost per Click (CPC)
£
?
Click Through Rate (CTR)
%
?
Conversion Rate
%
?
Impressions
Average CPC
£
CTR
%
Clicks
10,000
Conversion Rate
%
Acquisitions
100
Cost
£2,500
Average CPA
£---

Target CPA

£100.00